TEAM BABY

Michael Eisner (formerly of Disney) bought TEAM BABY, which makes DVDs aimed at 6month old to 5 year old children; the DVDs feature college sports teams, with jerseys & fight songs -- meant to instill loyalty at the tots. http://www.teambabyentertainment.com/

The founder tried it on his then 1-year-old son, Auden: "One year later, Scheinman said, Auden could recognize the Michigan Wolverines and could do the Texas 'Hook 'em Horns' sign. " (Goo Goo Team! Eisner to Sell Tykes on College Sports; By Lorenza Muñoz; LA TIMES, June 26, 2006, p. C1)

What's next, subliminal car advertisement messages in Sesame Street?